Brand Identity
National Museum of Contemporary Art
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 1
A distinctive, confident and flexible brand identity proposal for the National Museum of Contemporary Art (EMST). The museum, established in October 2000, is the sole national institution focused only on collecting and exhibiting contemporary Greek and international art in Athens hosting a collection of over 1,000 works of contemporary art. Among the most important acquisitions of the museum are works by Ilya Kabakov, Stephen Antonakos, Gary Hill, Nan Goldin, Vadim Zakharov, Gillian Wearing, Ann Sofi Siden, Vlassis Caniaris, Nikos Kessanlis, Dimitris Alithinos, Nikos Navridis, Joel Sanders, Allan Sekula, Costas Tsoclis, George Hadjimichalis, Chryssa, Yiannis Psychopedis, Andreas Angelidakis, Lewis.Tsurumaki.Lewis and Tessera. A rich collection of video art has also been built. Among the most prominent artists are: Bill Viola, Bruce Nauman, Nam June Paik, Mona Hatoum, Vito Acconci, Dan Graham, Robert Wilson, Tony Oursler, Marina Abramović & Ulay, Chris Burden, Lynda Benglis, Sadie Benning, Sophie Calle & Gregory Shephard, Carolee Schneemann, Martha Rosler, Dara Birnbaum, Walid Ra’ad/The Atlas Group and Jayce Salloum.

Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 2
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 3
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 4
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 5
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 6
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 7
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 8
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 9
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 10
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 11
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 12
Dimitra Chrona National Museum of Contemporary Art schema design national museum of contemporary art emst branding identity 13