Schema is a creative agency operating in Athens and Montreal

Performance and Immaterial Art in Athens

AS ONE Marina Abramovic Institute MAI

Exhibition graphics and communication material for AS ONE, NEON's partnership with the Marina Abramović Institute (MAI). AS ONE, hosted at the Benaki Museum in Athens over a period of seven weeks was the largest project for performance art in Greece and one of the largest in Europe, with almost 50.000 visitors. A number of emerging Greek artists were selected by Abramović and MAI to train and perform, and were commissioned to develop and present new works for the project. 2.680 hours of performance were realized by 29 artists who were surpassing the limits of their minds and bodies for 8 hours a day. 26 talks & 16 workshops by 29 artists and people related to different cultural sections took place. The publicity of the project was relevant to its importance with extensive articles by international press such as The New York Times, Bloomberg, CNN Style, NZZ Am Sonntag, Forbes.com, Art Monthly, ArtNet, ArtInfo, Wallpaper*, Calvert Journal. Visual identity of the exhibition by Pentagram.

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 2

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 3

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 4

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 5

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 6

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 7

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 8

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 9

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 10

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 11

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 12

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 13

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 14

Dimitra Chrona AS ONE Marina Abramovic Institute MAI schema design marina abramovic mai as one exhibition benaki museum neon 15