Schéma is a creative, independently owned design studio.

For over two decades, we’ve been crafting ideas that resonate and designs that endure. From brand identity and advertising to digital and spatial experiences, our work bridges disciplines and transcends borders. Our process is rooted in collaboration. By building agile teams and fostering close partnerships, we create solutions that are visually compelling and deeply thoughtful.

Founded by Dimitra Chrona in 2000, Schéma reflects her global perspective and creative vision. A native of Athens, Greece, Dimitra was trained at Rochester Institute of Technology in New York. Her journey, from leading roles at Saatchi & Saatchi to launching Schéma, has taken her across Greece, the United States, and Canada, shaping her unique approach to design.

At Schéma, we believe that good design is the result of close collaboration, critical thinking, and personal commitment.